Search engine optimization (SEO) Introduction Part 2
What is Keyword Density?
Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.
Prefer the ratio is about 2 – 8%
Don't Do Spamming as follows:
Many many keywords within contents
Hidden keywords (Eg. Keywords colors same as background)
Keyword Frequency
Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.
The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.
In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.
Keyword Prominence
Keyword prominence refers to how prominent keywords are within a web page.
The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.
Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.
For example:
How Keyword Density Affects Search Engine Rankings
How Keyword Density Affects Rankings In Search Engine
Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.
How to Find Keywords fit your website
As a class participation project using a dry-erase board and markers to brainstorm a pre-selected topic
As an individual or small group project using the worksheet below to brainstorm a pre-selected topic
As an individual project using the worksheet below to brainstorm for their own topics.
